NSS NEWS Advertising Information

This Page Contains:

Dimensions | Reproduction Materials | Content and Circulation

Personnel and Contacts | Contract and Copy Regulations

DIMENSIONS

PUBLICATION DIMENSIONS
The publication trim size is 8-1/2 x 11 inches. Artwork for bleed ads should allow 1/8 inch beyond the trim size on each bleed edge. Live matter should be positioned 1/8 inch in from the trim size.

BACK COVER ADS
Ads appearing on the back cover incur a 15% premium over the normal display ad rate for back cover placement. Ads may be 1/4 page, half page, 3/4 page, or full page. However, full page ads must incorporate space for the mailing address to be printed in a rectangle 4 x 1.5" high, in the upper left corner.

CLASSIFIED ADVERTISEMENTS
Classified ads are restricted to the Classified Ad Section in the back of the publication. Classified Ads are subject to the same Contract and Copy Regulations as display ads, and are typeset when the magazine is produced. For questions concerning classified advertising, contact the Editor. Refer to the Ad Rates Page for current pricing.

DISPLAY ADVERTISEMENT DIMENSIONS
Refer to Ad Dimensions table below for standard ad sizes. Other sizes are allowable subject to the approval of the Editor. Call for pricing information on off-size ads.

3-COLUMN WIDTH
Full page 7.5" x 9.85"
(Back Cover 7.5" x 8.85")
3/4 Page 7.5" x 7.5"
1/2 Page 7.5" x 4.9"
1/4 Page 7.5" x 2.33"

2-COLUMN WIDTH
2/3 Page 4.9" x 9.85"
1/2 Page 4.9" x 7.5"
1/3 Page 4.9" x 4.9"
1/4 Page 4.9" x 3.77"
1/6 Page 4.9" x 2.33"

1-COLUMN WIDTH
1/3 Page 2.33" x 9.85"
1/4 Page 2.33" x 7.5"
1/6 Page 2.33" x 4.9"
1/12 Page 2.33" x 2.33"
1/24 page 2.33 x 1.16"
1/48 page 2.33 x 0.58

REPRODUCTION MATERIALS

ELECTRONIC FILES
Computer files should be provided by e-mail or other Internet protocol such as FTP or file transfer services such as wetransfer.com. Preference, in order, is for Adobe Acrobat (PDF) format, TIF, or EPS format, sized correctly, at 300 d.p.i. All color images in PDF need to be converted to CMYK color space. PDF files should not include crop marks or other elements outside the ad space. E-mail the Editor with PC-related questions, or to transfer your file for publication.

HARDCOPY ARTWORK
A charge is made for any alteration or assembly of submitted materials. If desired, we can provide design, layout and production art for your advertisement. Services are billed at $50 per hour and added to your invoice.

STORAGE OF MATERIALS
We will store supplied reproduction materials for one year from the date of insertion. After that time they will be discarded unless otherwise directed by the advertiser or agency.

CONTENT AND CIRCULATION

NSS NEWS is the official monthly magazine of the National Speleological Society. It is mailed free to every qualified NSS member the last week of the month preceding issue date. Most people receive their issues by the end of the first week of the month, but due to the uncertainties of second-class mailing, some individuals may not get their issues until the middle of the month. December issues can arrive even later.

Within its pages members can keep track of the numerous regional meetings held by caver groups around the country and be kept informed of Society business and affairs. In addition there are product reviews, articles of national interest concerning safety and equipment, conservation, regional news, and exploration.

Average monthly circulation is 8,000 issues.

PERSONNEL AND CONTACTS

PUBLISHER: National Speleological Society, Inc. 6001 Pulaski Pike NW, Huntsville, AL 35810 Web Site: www.caves.org (256) 852-1300

EDITOR: Dave Bunnell P.O. Box 879 Angels Camp, CA 95222 E-mail: nssnews@caves.org

ADVERTISING ACCOUNTING and PAYMENTS: National Speleological Society, Inc. 6001 Pulaski Pike NW, AL 35810 Web Site: www.caves.org (256) 852-1300 or contact bookeeper@caves.org

CONTRACT AND COPY REGULATIONS

1. No conditions, printed or otherwise, appearing on the contract order or copy instructions which conflict with the publisher's policies will be binding on the publisher.

2. Contracts or orders must be bona fide and must specify a definite schedule of insertions, issues and sizes of space.

3. Rates and conditions are subject to change without notice. Advertisements are accepted and published by the publisher on the representation that the advertiser and/or advertising agency are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order or request for publication thereof shall be deemed to be a representation by the advertiser and/or advertising agency that they have obtained the written consent of the use in the advertisement of the name, picture and/or testimonial of any living person which is contained therein. It is understood that the advertiser and/or agency will indemnify and save the publisher harmless from and against any loss, expense or other liability including attorney's fees resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of the publication of such advertisement.

4. All copy, text and illustrations are subject to the publisher's approval before execution of the order; and the right is reserved to reject or exclude copy which is unethical, misleading, extravagant, challenging, questionable in character, in bad taste, detrimental to public health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission, whether or not the same has already been accepted and/or published. In the event of such cancellation or rejection by the publisher, the advertising already run shall be paid or billed at the rate provided for in the order.

5. When change of copy is not received by the closing date, copy run in previous issues will be inserted.

6. The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.

7. No space cancellations will be accepted after closing dates. None may be considered executed unless acknowledged by the publisher. All covers and special units are accepted only on a noncancellable basis.

8. No contract will be accepted for a period longer than one year. Advance orders will be billed at the rates prevailing when the advertisement is published.

9. An order may be cancelled by the publisher if the advertiser or agent fails to pay accounts when due, and the difference between rates billed and rates earned on space used shall become due and payable immediately.

10. Orders that earn frequency discounts may be cancelled by the advertiser or agency upon written notice 30 days prior to closing date of the issue and payment of account becomes due in full, including the difference between rates billed and rates earned on the space used.

11. Advertising agencies assume and agree to pay the charges for advertising published at their direction. Upon the agency's written request the publisher will bill the advertiser direct, provided the agency guarantees payment. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher; including any finance charges, reasonable collection costs and/or attorney expenses incurred to collect past due accounts.

12. Orders specifying positions are accepted subject to the right of the publisher to determine actual positions.

13. The word "advertisement" will be placed with copy which, in the publisher's opinion, resembles editorial matter.

14. The publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged and accepted.

15. All orders are accepted subject to the acts of God, fire, strikes, accidents or other occurrences beyond publisher's control which prevent the publisher from partially or completely producing, publishing or distributing its publication.

16. Publisher will not accept advertising that does not meet government regulations.

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